Convergence Communication 2
PROJECT DESCRIPTION
The Scale is a conceptual video art project that examines the intricate and often conflicting factors behind human decision-making. Through a series of symbolic visual metaphors, the work explores how individuals weigh elements such as time, money, happiness, responsibility, ethics, and convenience, revealing that rational choices are rarely purely logical.
Using an old-fashioned weighing scale as the central motif, the video unfolds in a sequence of visually distinct shots, each pairing contrasting values: time versus money, happiness versus responsibility, and ethics versus convenience. The narrative shifts between close-ups of the scale and the shadow of a decision-maker, representing the inner debate and emotional complexity inherent in making life choices. Without relying on spoken words, the piece invites viewers to reflect on their own priorities and the subjective nature of “rational” decisions.
PROJECT JUSTIFICATION
Decision-making is a universal human experience, yet it is deeply personal and shaped by values, circumstances, and emotions. In our fast-paced, high-pressure world, individuals constantly navigate trade-offs that challenge their principles and priorities. The Scale was conceived to capture this process in a way that transcends language and cultural barriers, using visual symbolism to communicate universally.
This project is justified by its ability to spark self-reflection encouraging audiences to question not only the decisions they make but also the criteria they use to make them. By juxtaposing relatable life elements, the work highlights that there is no absolute formula for the “right” choice; instead, decision-making is a delicate and ongoing act of balance. The unexpected outcomes depicted in the video further remind us that, regardless of our intentions, results can be unpredictable and adaptability is as important as reason.
LEARNINGS & OUTCOMES
Creating The Scale offered both technical and conceptual growth:
- Symbolism in Storytelling – Developed the ability to convey complex, abstract ideas through minimal visuals and carefully chosen props.
- Cinematic Composition – Improved skills in framing, close-up work, and object-centered storytelling to guide viewer focus without dialogue.
- Sound as Narrative – Learned how background sounds, from ticking clocks to fading silences, can heighten emotional impact and meaning.
- Conceptual Clarity – Strengthened the process of distilling broad themes like morality and happiness into concise, relatable scenarios.
- Collaborative Problem-Solving – Worked with a small team to overcome logistical challenges, such as prop sourcing and location setup, on a limited budget.
- Audience Engagement – Designed sequences to provoke personal interpretation, allowing each viewer to project their own life experiences onto the work.