Communication Research
PROJECT DESCRIPTION
Guided by our faculty’s expertise, our team of classmates came together to craft a research proposal that would not only be relevant, but also carry cultural significance. After an in-depth exploration of scholarly literature and recent industry trends, we set our sights on a pressing yet often overlooked question: How can Bangladeshi musicians inspire their audiences to purchase and stream music through online platforms?
Our project delves into the art and strategy behind promoting digital music consumption in a way that strengthens the local music industry. By uncovering audience motivations and testing innovative promotional methods, we aim to help musicians turn digital platforms from mere showcases into sustainable sources of income.
PROJECT JUSTIFICATION
The Bangladeshi music scene, vibrant in talent and heritage, is facing a quiet crisis. Rampant audio piracy and the overwhelming pull of free services like YouTube have left artists struggling to earn a fair living from their craft. Even with the arrival of international streaming giants, most listeners remain hesitant to pay for music a reluctance that stifles creativity and discourages long-term careers in the arts.
Our research seeks to turn the tide by equipping musicians with strategies that encourage audiences to value and invest in digital music. Drawing on both local realities and international success stories, we aim to identify the emotional, cultural, and practical triggers that influence paid music consumption. Ultimately, our work aspires to build a future where Bangladeshi artists can thrive online reducing piracy, boosting paid subscriptions, and fostering a self-sustaining creative economy in the digital era.
LEARNINGS & OUTCOMES
Conducting this research project on “Music on Online Platforms: How Musicians Can Emphasize Bangladeshi Audiences to Buy Songs” provided a wealth of academic, analytical, and practical insights:
1. Understanding Audience Behavior – Gained a clear perspective on why Bangladeshi audiences prefer free platforms like YouTube over paid music streaming services, including cultural habits, accessibility issues, and value perception.
2. Research Methodology Application – Enhanced skills in designing and executing a mixed-method research approach, integrating both qualitative and quantitative data to form well-rounded conclusions.
3. Industry Insight – Developed a deeper understanding of the structural and economic challenges facing musicians, particularly in combating audio piracy and monetizing their craft in a digital-first era.
4. Data Collection & Analysis – Learned to design effective survey questionnaires, conduct targeted interviews, and analyze responses to identify actionable trends and solutions.
5. Collaboration with Industry Professionals – Experienced the value of engaging with both established and emerging musicians to compare perspectives, identify common challenges, and co-create potential solutions.